THE ASAHI PENTAX WAY

The Asahi Pentax was the first of the modern generation of 35mm single-lens reflex cameras. As the Asahiflex IIB it introduced the instant-return mirror as long ago as 1954 and so made the SLR a real competitor with the interchangeable lens, coupled-rangefinder camera

Today the Pentax is the most versatile camera ever produced. It has a long lead on all its competitors and the supremacy of its original design is emphasised by the fact that, basically, it has changed little over the years

It has improved, of course. There have been refinements such as the microprism focusing grid (another Asahi first), introduced in 1958, and the latest through-the-lens exposure control of the Spotmatic

There is a fine range of lenses, from the revolutionary 7mm "fisheye" to the 1,000mm telephoto. The Pentax range of accessories is equally impressive

The Pentax Way is a practical book for the practical Pentax user. It describes the various camera models, the lenses and the accessories factually and introduces the Spotmatic F and the electronically controlled ESII

The 9th edition also contains a special 16 page supplement about the Asahi Pentax K range of cameras. They represent a new concept in Pentax design which incorporates a three-clawed bayonet lens mount. This enables the lenses to be changed far more swiftly