AUSTRALIAN ONLINE AUCTION SITE GEARS UP STORAGE INFRASTRUCTURE  WITH  EMC

SYDNEY, Australia. – November 28, 2007– OZtion, Australia's second largest online auction site (www.OZtion.com.au) has implemented EMC's new CLARiiON CX3 UltraScale storage infrastructure to handle rising transaction volumes as it gears up its service to offer a wider variety of products to the hundreds of thousands of people that use its website.
OZtion, founded two years ago, has more than 450,000 items on its website available for auction and purchase.  The company has installed EMC's industry leading CX3-10 mid-range storage array to power the company's auction website. The company said it needed to upgrade its legacy storage infrastructure to meet the demands of a projected significant jump in web traffic and transactions in the next few years. The company has already secured more than 212,000 members in Australia, and generates one million page views a day.  

"We had reached a point where our existing storage platform could simply not cope with the increase in our business and the EMC technology suite solved this problem," said OZtion's Managing Director Philip Druce. "The EMC CX3 storage platform also allows us to easily migrate to large storage systems in the future, while already providing us with high availability of data, and great processing performance via their end-to-end 4Gb/s bandwidth system."

The storage platform is part of EMC's Clariion CX3 UltraScale suite of technologies, which was launched in May 2006, and offers advanced performances for companies seeking to maximise their investment in storage systems. The Clariion CX3-10 allows OZtion the confidence that its back-end transaction database remains online during peak transaction periods.

In May 2007, EMC® CLARiiON® CX3 UltraScale™ family celebrated its one year anniversary, with more than 10,000 systems shipped since launch. Today, more than 60 of the top 100 companies on the Fortune 500 list have are UltraScale™ family customers, and independently affirmed statistics show the UltraScale™ family achieving coveted “Five 9s” availability – 99.999% of uptime.
 
"It was important for OZtion to deploy a highly available storage platform as any disruption to our service or network downtime can result in the loss of customers," Druce said. "We were looking for a system that provided an upgrade path to a larger storage array and a hardware offering that offered 99.999% uptime."

The OZtion online auction service includes its vShop service, which allows any business to establish a fully branded, easy to setup and maintain Internet shop. Each vShop business is created within the OZtion site, and benefits from the hundreds of thousands of visitors to its site everyday. OZtion said it has more than 1600 vShop professional members.

"OZtion will benefit through an enhanced website infrastructure that will mean it can grow its membership quickly without having to worry about whether its storage platform will cope with large increases in traffic," said Tim Clemens, Southern Region Sales Director for EMC. "The company can undertake their aggressive expansion plans quickly and be sure that their auction service will be operational at all times."

The EMC Clariion CX3 UltraScale storage platform suite includes CX3-20, which manages web services, mail and messaging systems, and distributed applications, the CX3-40, which manages high-performance workloads, while the CX3-80 is the world's largest and most powerful storage array, scaling up to 237 terabytes.

About EMC
EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.emc.com. 

About OZtion
OZtion is an Australian online auction facility to bring people together to buy the things they want and sell the things they don't. OZtion has been built specifically for the Australian market, lots of the features and functions have been developed from the suggestions of OZtion's members.  OZtion was founded by Philip Druce and Kelvin Yip in Melbourne and was launched in January 2005.