In early 2004, Kelvin Yip, OZtion's technology architect, came up with some brilliant web site technology.

At the time, Philip Druce, OZtion's General Manager, was developing and selling software to automate the management of online auctions, as well as running a computer consultancy business.

Philip suggested that Kelvin develop his own web site, something that the Australia market needed. Fresh out of university, Kelvin decided to build a prototype web site designed to advertise and list items in garage sales.

The key to the prototype web site was an amazing online auction engine.

So when Kelvin showed Philip the technology he had put together, the next step seemed obvious.

They decided to go head to head with one of the wealthiest corporations on the planet, and develop an Australian online auction site.

On the 1st of January 2005, the site was ready to go live. And OZtion was born.

OZtion Story Part 2

Everyday, thousands of Australian web sites are born. When OZtion took it's first baby steps into the World Wide Web on the 1st of January 2005, it was one of about 15 tiny Australian auction sites.

And all of those fledgling sites had one thing in common. A desperate need to convince somebody - anybody - to visit them and use their systems.

So with a tiny budget, and some amazing technology, OZtion decided to be different.

We focused on keeping our sellers happy.

By keeping prices low, OZtion made it easy for sellers to make a profit.

But price isn't everything. So we focused on quickly innovating with new technology, constantly looking for new ways to ease the pain of buying and selling online.

Rather than waiting to perfect new features in our lab, we listened to feedback from our users, and began to rapidly enhance site features. On a weekly, sometimes even daily basis.

We listened to our members, and OZtion rapidly transformed.